Submission Rules

| Deadlines and Submission Format Guidelines |

Executive Summary - Deadline: January 16, 2008 at 11:59 PM. Email to info@iveybpc.com. Confirmation email will be sent to team’s main contact.

Executive Summary - Maximum Length: 2 pages maximum of text and appendices.

Executive Summary - Format:
- Preferably Adobe PDF format (we will accept Microsoft Word documents as well)
- Typed, 12 point font, double-spaced
- 1-1-1-1” margins

Business Plan - Deadline: February 4, 2008 at 11:59 PM. Email to info@iveybpc.com. Confirmation email will be sent to team’s main contact.

Business Plan - Maximum Length: 30 pages maximum of text and appendices. Title pages, table of contents and a list of appendices are not included in your total page count. Furthermore, 20 pages maximum can be dedicated to the text of the plan. 10 pages maximum can be dedicated to appendices. Thus, your plan cannot exceed 30 pages.

Business Plan - Format:
- Preferably Adobe PDF Format (we will accept Microsoft Word documents as well)
- Typed, 12 point font, double-spaced
- 1-1-1-1” margins

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| Major Sections of a Business Plan |
It is at your team’s discretion to include or not include any of the sections below in your business plan. We only provide this as a guideline to help focus your business plan, not as a stringent format to follow.

Executive Summary
Clear, exciting and effective as a stand-alone overview of the plan

Company Overview
Business purpose, history, genesis of concept, current status, overall strategy and objectives

Products or Services
Description, features and benefits, pricing, current stage of development, proprietary position

Market and Marketing Strategy
Description of market, competitive analysis, needs identification, market acceptance, unique capabilities, sales/promotion

Operations
Plan for production / delivery of product or services, product cost, margins, operating complexity, resources required

Management
Backgrounds of key individuals, ability to execute strategy, personnel needs, organizational structure, role of any non-student executive, which students will execute plan

Summary Financials
Presented in summary form and are easy to read and understand. Consistent with plan and effective in capturing financial performance; Monthly for year 1, Quarterly for years 2-3, annually for years 4-5

Viability
Market opportunity, distinctive competence, management capability, financial understanding